AIB Corporate Banking places great emphasis on its Corporate Values. It invests significant funds in communicating these to its employees and has made them a primary corporate objective. But traditional workshops and instuctor-led sessions have not managed to deliver the message effectively enough. AIB Corporate Banking decided to augment their existing approach by developing ways of illustrating their practical value to bank staff.

Channel Content were engaged to develop a video-based solution. This needed to:

A range of personnel from different business roles within the bank were selected to appear in the videos. We first coached them through appearing in front of camera and then asked them a set of questions that explored how how they understood and used Corporate Values. In total more than 30 clips were produced. These have been delivered in workshops via PowerPoint and on DVD. 

The response has been overwhelmingly positive. For staff, from senior executives to administration personnel, the clips crystallise the importance of corporate values and how they can be used to achieve business and personal objectives. 

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