Blending Learning & Marketing to Support New Product Launches 

Corvil’s complex enterprise network management product required sophisticated and compelling learning and marketing materials to support the sales effort. Their product was powerful but new to the market. They required premium quality training materials to support trial implementations and compelling marketing material to explain the benefits and application o their product.

Our learning solution created delivery strategy with supporting instructor and participant learning materials. This fully integrated with interactive multimedia marketing presentations which engagingly explained the products role, application and benefits. Both needs were supported by a product technology simulation. The multimedia materials formed the centrepiece for product launch trade shows and their web site.

Feedback from Corvil’s team and clients was excellent, leading to revisions of both learning and learning materials related to product enhancements.

 Click here to view a videocast about this project.

If you would like to find out more, please click  here.